Social media is becoming more important to the business
world today. Social media networks allow businesses to engage their customers
and are beneficial for SEO. One of
the most popular platforms for customer engagement today is Twitter.
There is more to social media marketing on Twitter than
having the most Tweets. Businesses need to measure their ROI. This means
putting analytics tools to good use.
Twitter Analytics
This is a free analytics platform provided by Twitter. It
allows those with Twitter accounts to access information on how well their
Tweets are performing. The platform also provides users with information that
they can use to promote their goals.
Businesses that are making use of Twitter as part of the
social media campaign can use the data provided on this platform as a measure
of the success of their social media strategy. They can determine whether their
Tweets are reaching their target audience and how their audience is reacting to
them. Businesses can use this information to change their strategies and plan
for better strategies in the future.
Information provided
by Twitter analytical tools app
The Twitter analytical tools app allows you to keep track of
your Twitter account right from your mobile device. The app allows you to
gather the information you need to improve your social media campaign.
Information provided by the app includes:
1. Your
activity
Business owners need to keep track
on several metrics in order to gauge the success of their campaigns. These
metrics include link clicks, mentions, retweets and the number of views for
their Tweets.
The Twitter analytical tools app
allows you to view this information off the Tweet Activity dashboard. You can
view the basic stats for all your Tweets and compare how different Tweets
performed from one month to the other. You can even view the performance of a
Tweet in real time.
This type of information helps you
to determine the type of content that is successful with your target audience.
You can view statistics to determine the type of content that gets the biggest
reaction from your target audience and develop content along those lines.
2. Audience
The success of your social media
campaign depends a great deal on your ability to provide your target audience
with the right type of content. You need to reach the right people with the
right type of content.
You cannot reach the right people
with the right content if you do not know who they are. This is where the
Twitter Analytical tools app comes in. Twitter Analytics provides a dashboard
that provides information on your current audience. This helps you better
understand who is interested in what you have to say.
The tool breaks down the
information about your followers by location, interests, demographics and many
other metrics. The dashboard allows you to generate graphs to measure the
growth of your followers over a year.
Information about your followers
can help you tailor your content and achieve a greater level of engagement with
your target audience.
3. Analytics
on Twitter cards
Twitter cards are something that
businesses can use on Twitter to help with the display of their Tweets. Twitter
cards allow you to increase the space that a Tweet uses. They also allow you to
determine the display of your content. This provides businesses with the
opportunity to increase their click-through rates.
What to look for
Analytics have become the trend with SEO Singapore. People like to crunch numbers and come up with
figures. However, many people don’t know what to look for or what to do with
the information they obtain. In order to make good use of Twitter Analytics
Tools app, it is important to know what to look for.
1. Top
interests of your followers
One of the best bits of
information that Twitter Analytics provides is information on the top interests
of your followers. Twitter provides this information as ‘The top interests that
distinguish your followers from the Twitter average’.
This information about your
followers provides you with a great guideline for ideas for content. If
majority of your followers are interested in entrepreneurship, for example, you
can provide content along the lines of setting up businesses and managing them
for success.
2. Geographical
information
Twitter analytics provides you
with information on the geographical location of your followers. You can get a
breakdown of your followers by region, country or state. This information will
help you determine the best timing for your Tweets as well as how to phrase
them for better engagement.
You may find that posting a Tweet
in the middle of the night for example, would get a bigger response since it is
morning for majority of your target audience.
3. Who
else your followers are following
Any successful business owner will
tell you that they keep constant tabs on their competition. If you want to be
successful on Twitter, you need to keep track of your competition. Twitter
Analytics shows you whom your followers follow. This gives you a great idea of
what they are interested in, keeping track of your competition. You can learn a
lot from them.
4. Engagement
type
There are two types of engagement
to look for on Twitter. There are Retweets and Favorites. It is important to
make a distinction between the two types of engagement and determine which you
are receiving more of.
Retweets are often a sign of
value. They are a sign that the people reading your Tweets found the
information valuable enough to share it within their networks. Favorites are a
sign that your content finds appreciation from your target audience. Favorites
can be thought of as virtual a thumbs-up or high five.
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